Another Cool Car, Another Social Media Marketing Campaign

WIRED

Nissan has launched a marketing campaign for their Cube that incorporates Cube-themed iPhone apps, games, videos and ringtones to prove just how hip it is to drive a square. The Cube Mobile Hub site gives Cube owners and enthusiasts the chance to bond over a car that's designed for interacting, all while disengaged from the real world, poking away at a tiny cell phone screen. Nissan is hoping that the mobile site will convince potential buyers that the slab-sided subcompact is just as essential to the mobile lifestyle as text messages, Twitter and Facebook. "We envision owners using their Cubes as one of their essential mobile devices, connecting with friends, sharing music and sharing fun," Nissan marketing exec Christian Meunier said in a statement. Nissan says the Cube features a "socially oriented lounge-style interior." At the risk of sounding like Andy Rooney, we think it might be a perfect place for five friends to text each other. We visited the site Mobile Hub and everyone seems to be having a lot more fun than we are.  Maybe it's because we're chained to a desktop and not alternating glances between our enV and the road, but this writer would gladly swap his upcoming Friday night plans to swing by a local Nissan dealer and test drive a Cube.


Visit official Nissan Cube website at www.nissanusa.com/cube.